Client:Museum of the Bible
Role: Creative Director, JDA Worldwide
Video Partner: DropDrop

How often do we pause to realize that phrases we use, the holidays we celebrate, or even the way we measure time are shaped by the Bible? Questions like that sparked this campaign.

Working with the Museum of the Bible’s marketing team, Kristine led the creative direction from concept to completion—bringing to life a :30 TV spot, digital ads, and an interactive landing page. Kristine oversaw execution of all deliverables and video production, and together we invited audiences to rediscover the Bible’s quiet fingerprints woven into everyday life.

The campaign—inspired by one of the main floors of the museum—launched across broadcast and digital platforms, earning millions of views and sparking conversation about the Bible’s lasting relevance.

It was more than promotion, it became an invitation to dig deeper. A reminder that the Bible isn’t just an ancient text; it’s a living influence that continues to shape our culture, our language, and our world.

Deliverables:
• :30 second TV + CTV video
• Digital Ads
• Landing Page
• Email Journey

Results:
• Over 4 million views on YouTube alone!
• Ticket sales were untrackable due to client tracking issues through ticketing platform, but it was conclusive that sales increased dramatically during the duration of the campaign.

Client: Christian Healthcare Ministries
Role: Executive Creative Director, JDA Worldwide
Video Partner: Offbeat Creative

At the the centerpiece of this campaign was a cinematic three-spot video series that followed Emma and her family through a relatable moment—a scraped knee in the yard, a visit to the doctor, a church potluck.

Each :30 spot stood on its own yet wove into a larger narrative about belonging, freedom, and healthcare transparency. Subtle patriotic and faith-based imagery grounded the films in CHM’s roots, while animation sequences explained how cost-sharing works in clear, relatable terms.

The result was a campaign that didn’t just inform—it connected. It invited people to imagine healthcare done differently, together.

Overseeing all creative for the campaign, Kristine led the concept and execution of this national omnichannel campaign introducing Christian Healthcare Ministries (CHM) as a trusted, cost-saving alternative to traditional insurance.

Deliverables:
• Three :30 TV spots + digital cutdowns
• Animated cost-sharing and cost-calculator explainers
• Microsite
• Paid and Organic Digital Ads
• Email Journey

Results:
The campaign elevated brand awareness, built trust among faith-based audiences, and positioned CHM as a credible, compassionate alternative to traditional healthcare—achieving record online engagement and enrollment growth.

Client: Kanakuk Kamps
Role: Executive Creative Director, JDA Worldwide
Video Partner: Kanakuk’s inhouse team

As Executive Creative Director, I led months of research into the real barriers keeping parents from enrolling their kids in camp—drawing on insights from The Anxious Generation to frame why a faith-based, screen-free summer matters now more than ever. From that work, we developed “Compare & Contrast,” a concept that places everyday, device-heavy moments beside Kanakuk’s adventure, community, and Christ-centered growth—showing the difference parents can choose.

Kristine led strategy and concept development along with a key writer from the JDA team. Together they shaped the story to align with brand goals, directed scripting, visual concepting, and storyboarding, guided casting, managed pre-production and on-set execution, and supervised post-production through final delivery—collaborating closely with the client throughout.

Key Message: Give your child a summer of faith, fun, and safety at Kanakuk—trusted for over 100 years.

Deliverables (focused on new families for Summer 2025):
• Campaign concepts
• :30 + :15 second hero film
• Digital ads and Google Search
• A targeted Holiday digital push positioning camp enrollment as an unforgettable Christmas gift—built to build awareness, momentum, and excitement ahead of registration. The digital ads outperformed any Kanakuk had ever run.

Results: With a goal to build awareness and energize consideration among new families, and creative designed to reduce hesitation, spark confidence, and move parents from interest to enrollment––the campaign did all of that, driving an increased number of kampers to Kanakuk that summer.

Client: Cosamin (Nutromax)
Role: Executive Creative Director, JDA Worldwide
Video Partner: DropDrop

Cosamin approached us with a clear creative brief: develop new video ads that stayed aligned with their previous work while elevating the story and visual clarity.

As Creative Director, I worked with the JDA team to refine the narrative and enhance the animation—transforming the “strings of discomfort” into a more intuitive, natural depiction of movement and relief. Partnering closely with DropDrop, we also improved the cellular-level visuals to strengthen scientific credibility.

Deliverables:
• Video concepts
• Two :30 and :15 spots (Muscle & Joint, Sport) for Amazon
• 100 lifestyle + product stills
• Updated end boards
• Refined “strings of discomfort” + cellular-level animation

Overview:
We produced two parallel video stories, each focused on a different product and audience segment:

Cosamin Muscle & Joint: A father and son gardening—highlighting flexibility and everyday mobility.

Cosamin Sport: An adventurous couple kayaking—emphasizing shoulder movement and active recovery.

Both were filmed in Grand Rapids, using natural light, lifestyle-driven cinematography, and science-based animation to show how Cosamin works at a cellular level.

Challenges:
The project moved through four different client-side Creative Directors, resulting in shifting direction and feedback. Our team adapted quickly, revising scripts, visuals, and storyboards to keep the campaign cohesive.

After final delivery, we learned one of the featured products had been discontinued. With DropDrop’s support, we executed frame-by-frame edits and developed a new static end board—preserving the campaign without a costly reshoot.

Outcome:
Despite shifting direction and late-stage changes, the final campaign delivered a cohesive, elevated look for Cosamin—balancing scientific clarity with warm, human storytelling; delivering an excellent product for them to use on Amazon and other platforms for years to come.